Hitfox was a eCommerce platform similar to Groupon where we would have special deals of games for gamers. The goal was to make the website more appealing and approachable. I worked on many small features. Adjusting user flows for easier checkout as well user testing to see what the customers really are looking for. Later on I was also tasked with completely redesigning the Plattform with all the data we have collected. To create the ultimate experience for gamers.
Optimisation and user research helped us increase profit by a good margin. You can do this too, but you have to let me know!